The pipeline you need this quarter is already in your database.
I help you find it — before you spend another dollar chasing new leads. I help business leaders turn their leads into money in the bank.
“Troy is great to work side-by-side with. He has an infectious, positive attitude, is highly collaborative, always supports his team, and takes ideas to the next level. He possesses good business intuition that helps drive impact and is multi-skilled, highly communicative, and always ready to step in to help his team and an overall pleasure to work with!”
“I had the pleasure of working with Troy and I'm grateful for the fantastic collaboration between our teams. Troy's professionalism, positive attitude, and skills in demand generation made the partnership a great success. Thank you, Troy!”
“Many thanks to Troy Vera for his diligence and management of our internal database and distribution lists. It's a significant moving target at times, and his attention to detail and prompt responsiveness keep the process completely on point. He's easily the most conscientious marketing team member I've had the pleasure of working with.”
Three things Troy's clients recognize immediately
The Monday argument
Marketing says leads are up. Sales says they're junk. Neither side can prove who's right.
The scoring model nobody's touched
It was built by someone who isn't at the company anymore — and it's still running the show.
Two lists that never reconcile
Trial signups and marketing-qualified leads sit in separate lists that never talk to each other.
“I've had the pleasure to work with Troy over the last year on a variety of marketing activities including lead generation strategy and marketing operations. Troy brings a broad range of marketing experience and knowledge to every discussion, which provides him with a unique ability to evaluate new concepts from many different angles. Troy loves an intellectual challenge. He's open to new ideas and has a positive outlook on what might be possible through the implementation of those concepts. Troy is self‑confident, honest, and has a direct style of communication.”
— David M., Marketing Director / Demand Generation Expert
ROAR™ — the framework behind the call
Not a campaign pitch. An audit first, so you know what's real before you spend another dollar.
Our services apply to existing CRM, marketing automation, and sales enablement platforms. VoxTigris doesn't sell software or plug-ins; we'll use your existing tech stack or provide advice on optimizations. We're ready to help any sales, marketing, or RevOps departments in need.
Recognize
Organize
Advertise
Realize
Why trust Troy with this problem?
Founder, VoxTigris
Comes in as an impartial auditor — nothing to sell but the truth about what's already in your database.
Experience25+ years in marketing, from Dell EMC to businesses small enough to know everyone by name.
Credibility$100+ million in pipeline built since 2016.
DifferentiatorNo campaign pitch on the first call — just an honest look at what's real.
Let's make sure this is a fit
This is for you if...
- You're a $5M–$30M B2B SaaS company with a trial or sales-assisted funnel
- Marketing and sales can't agree on which leads are real
- You've had a leadership or ownership change in the last 18 months
- You already have a CRM and marketing automation platform in place
This may not be for you if...
- You want an agency to execute campaigns, not audit them
- You don't have a sales team working alongside marketing
- Your reporting already gives you a confident, provable number
Meet “Dana”
She's a Director of Demand Generation and owns the marketing-to-sales handoff and needs a number the CEO will believe.
Meet “Carlton”
He's a RevOps leader and needs the scoring model to reflect how the pipeline actually moves today.
Meet “Alexander”
He's an agency owner whose campaigns deliver on goals and promises of warm inbound leads, but struggles to justify next quarter's budget and KPIs.
Before you book
B2B SaaS marketing and RevOps leaders at small and medium enterprises who can't get a straight answer on which leads are real.
We look at how your scoring and qualification criteria work — share screenshots, your screen in a virtual meeting, or describe it. I don't gain access to any platforms.
It's ideal to have reports from the last 2 quarters, the qualification criteria, and your most pressing issues that we can address together regarding your pipeline and stalled leads/deals.
You'll get a clear read on what's real in your data, and whether a full ROAR engagement makes sense — no obligation either way.
It's an open discussion; we do some brainstorming to figure out how ROAR will benefit your org and workflow. Then we decide the starting point, timeline, and the goals — you'll receive a brief, an SOW, and we'll get to work.
Ready to see what's actually in your database?
One call. No pitch — just a look at what's real.
Open the live booking calendar to view the available dates and times for your 30-minute scoring evaluation.
View Available Times